Homework Answers
A local retail store that uses promotional techniques, such as advertising and coupons, is most likely using promotion to build their customer traffic to their store.
Answer: option C
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Question 20 (1 point) A local retail store that uses promotional techniques, such as advertising and...
The records of a computer retail store show that out of the 20 customers who purchased...
The records of a computer retail store show that out of the 20 customers who purchased a desktop computer last month, all but 7 also purchased a service plan that extends the warranty for an extra year. Out of the 100 customers who purchased a notebook computer last month, all but 41 purchased the same service plan. Fill in the blanks of the statement below to make the statement the most reasonable possible. Last month, customers of the store who...
The records of a computer retail store show that out of the 20 customers who purchased...
The records of a computer retail store show that out of the 20 customers who purchased a desktop computer last month, all but 7 also purchased a service plan that extends the warranty for an extra year. Out of the 100 customers who purchased a notebook computer last month, all but 19 purchased the same service plan. Fill in the blanks of the statement below to make the statement the most reasonable possible. Last month, customers of the store who...
Increasingly, in-store demonstrators giving samples are also: a. providing comedy routines. b. explaining the difference to...
Increasingly, in-store demonstrators giving samples are also: a. providing comedy routines. b. explaining the difference to customers between their sales promotions and advertising objectives. c. handing out coupons along with the sample. d. telling the consumer the history of the brand. 2 points QUESTION 2 A benefit with mail sampling is that ____________. a. it works best with heavy goods b. certain zip-codes can be targeted c. it can be sent with push money to consumers d. it gives...
QUESTION 2 (10 marks) A. Harlingen Store uses the retail method concerning their most recent accounting...
QUESTION 2 (10 marks) A. Harlingen Store uses the retail method concerning their most recent accounting period (5 marks e the following informac At Retail 5 245 200 1.229,800 At Cost $148,600 677.400 1,200,000 Beginning-of-period inventory Net purchases Sales (1) What is the cost ratio using the retail method? (2) What is the estimated cost of the ending inventory D. A company's store was destroyed by a fire on February 10. The only information that could be salvaged included the...
30. Off-price retailers, retail clubs and grocery stores that expect customers to do almost everything themselves...
30. Off-price retailers, retail clubs and grocery stores that expect customers to do almost everything themselves are categorized at what level of retail service? full service limited service self service negative service b. d. 1 Which type of wholesaler takes title to the goods, takes possession of the goods, and delivers the goods to the retailers for immediate payment? a. truck wholesaler (truck jobber) b. drop shipper agent d. cash and carry 32. Which type of superstore is actually a...
Question 1 Pharoah Willis is the advertising manager for Bargain Shoe Store. She is currently working...
Question 1 Pharoah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,000 in fixed costs to the $133,000 currently spent. In addition, Pharoah is proposing that a 5% price decrease ($20 to $19) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of...
Question 8 (1 point) A retail store is interested in understanding the spending behavior of their...
Question 8 (1 point) A retail store is interested in understanding the spending behavior of their in-store and online customers. The information will allow the retailer to reevaluate their business approach; in particular, they would like to know whether it would be worthwhile to expand their online presence. Information was collected for two samples over 6 months. A sample of 53 in-store customers revealed an average amount of $147 worth of merchandise purchased with a standard deviation of $45. A...
Question 13 (1 point) A retailer uses a markup-on-selling-price approach to setting retail prices. If the...
Question 13 (1 point) A retailer uses a markup-on-selling-price approach to setting retail prices. If the retailer purchases a product from a supplier for $10 and uses a 25% markup-on- selling-price then the final retail price for the product is: $15.00 $12.50 $40.00 $13.33
Question 11 (1 point) For a consumer products marketer who is selling to a reseller, which...
Question 11 (1 point) For a consumer products marketer who is selling to a reseller, which of the following statements regarding reseller needs is MOST LIKELY correct? Resellers rarely seek promotional support from a marketer since most resellers prefer to do their own promotion and not be restricted by what a product marketer may want in exchange for offering promotional support. Resellers are not very concerned about a product's package since they know they have little input in how it...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal selling f. Vertical marketing system g. Wholesaling h. Persuasive advertising i. Selective distribution j. Reach k. Comparative advertising l. Exclusive distribution m. Advertising n. Indirect channel o. Frequency p. Intensive distribution q. Promotional mix r. Convenience store s. Retailing t. Hypermarket u. Publicity v. Channel level w. Franchising ------------------------------------------------------------------------------------------------------------------------------ 1. Contractual agreement between a parent company and an individual or firm that allows operation...
The records of a computer retail store show that out of the 20 customers who purchased a desktop computer last month, all but 7 also purchased a service plan that extends the warranty for an extra year. Out of the 100 customers who purchased a notebook computer last month, all but 41 purchased the same service plan. Fill in the blanks of the statement below to make the statement the most reasonable possible. Last month, customers of the store who...
The records of a computer retail store show that out of the 20 customers who purchased a desktop computer last month, all but 7 also purchased a service plan that extends the warranty for an extra year. Out of the 100 customers who purchased a notebook computer last month, all but 19 purchased the same service plan. Fill in the blanks of the statement below to make the statement the most reasonable possible. Last month, customers of the store who...
QUESTION 2 (10 marks) A. Harlingen Store uses the retail method concerning their most recent accounting period (5 marks e the following informac At Retail 5 245 200 1.229,800 At Cost $148,600 677.400 1,200,000 Beginning-of-period inventory Net purchases Sales (1) What is the cost ratio using the retail method? (2) What is the estimated cost of the ending inventory D. A company's store was destroyed by a fire on February 10. The only information that could be salvaged included the...
30. Off-price retailers, retail clubs and grocery stores that expect customers to do almost everything themselves are categorized at what level of retail service? full service limited service self service negative service b. d. 1 Which type of wholesaler takes title to the goods, takes possession of the goods, and delivers the goods to the retailers for immediate payment? a. truck wholesaler (truck jobber) b. drop shipper agent d. cash and carry 32. Which type of superstore is actually a...
Question 1 Pharoah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,000 in fixed costs to the $133,000 currently spent. In addition, Pharoah is proposing that a 5% price decrease ($20 to $19) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of...
Question 8 (1 point) A retail store is interested in understanding the spending behavior of their in-store and online customers. The information will allow the retailer to reevaluate their business approach; in particular, they would like to know whether it would be worthwhile to expand their online presence. Information was collected for two samples over 6 months. A sample of 53 in-store customers revealed an average amount of $147 worth of merchandise purchased with a standard deviation of $45. A...
Question 13 (1 point) A retailer uses a markup-on-selling-price approach to setting retail prices. If the retailer purchases a product from a supplier for $10 and uses a 25% markup-on- selling-price then the final retail price for the product is: $15.00 $12.50 $40.00 $13.33
Question 11 (1 point) For a consumer products marketer who is selling to a reseller, which of the following statements regarding reseller needs is MOST LIKELY correct? Resellers rarely seek promotional support from a marketer since most resellers prefer to do their own promotion and not be restricted by what a product marketer may want in exchange for offering promotional support. Resellers are not very concerned about a product's package since they know they have little input in how it...
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