A _____ enables consumers to return products to the retailer or manufacturer in the event of...
A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect or at the end of the product’s useful life to the consumer.
| A. |
gray marketing channel |
|
| B. |
reverse channel |
|
| C. |
nontraditional channel |
|
| D. |
digital channel |
Which form of distribution is aimed at maximum market coverage?
| A. |
Narrow distribution |
|
| B. |
Intensive distribution |
|
| C. |
Selective distribution |
|
| D. |
Exclusive distribution |
Which of the following represents all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use?
| A. |
Product development |
|
| B. |
Production |
|
| C. |
Retailing |
|
| D. |
Manufacturing |
Homework Answers
1.A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect or at the end of the product’s useful life to the consumer.
Answer: B. Reverse Channel
2. Which form of distribution is aimed at maximum market coverage?
Answer : B. Intensive Distribution.
3. Which of the following represents all activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use?
Answer: C. Retailing.
Add Answer to:
A _____ enables consumers to return products to the retailer or
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