Question

Acme Foundation provides information about channel members and consumers by getting answers to key questions such as, Who are the buyers? Where are they located? Why do they buy? Acme also ensures that channel members have the money to keep products moving through the channel to the ultimate consumer. The function of Acme described here is ______.

a. transactional

b. ideation

c. logistical

d. facilitating

Which of the following is a similarity between merchant wholesalers and retailers?

a. Both have little input into the terms of sale of a product.

b. Both take title to products in the marketing channel.

c. Both provide form utility.

d. Both get a fee or commission based on sales volume.

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc. The company makes use of three-dimensional printing to produce the spare part at its location closest to Lina’s home. In this case, which of the following technologies is used to produce the spare part?

a. Tampography

b. Lenticular printing

c. Additive manufacturing

d. Molding

Which of the following is true of channel members within marketing channels?

a. They help provide contact efficiency as goods move into the hands of the final consumer.

b. They play roles that are different from those of intermediaries and resellers.

c. They facilitate the change of ownership but not the sale to the final consumer.

d. They provide division of labor but without any particular specialization in moving goods.

Answer 1

Question 1: c. logistical [because Acme acts as one that provides technical information]

Question 2: d. Both get a fee or commission based on sales volume. [becasue of them receives a commission on the percentage of the sale of the merchandise and goods]

Question 3: c. Additive manufacturing [because it makes structures from a 3D model data]

Question 4: a. They help provide contact efficiency as goods move into the hands of the final consumer. [because they act as routes through which products are passed from producers to the final customers]

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