Question

5. Distinguish between the micro and macro views of market- ing. Then explain how they are interrelated, if they are. 6. Refer to Exhibit 1-1 and give an example of a purchase you made recently that involved separation of information and separation in time between you and the producer. Briefly explain how these separations were overcome. 7. Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particu- lar, at the store where you bought it. 8. Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared. 9. Online shopping makes it possible for consumers to get direct information from companies they would not other- wise know about. Consumers can place an order for a pur- chase that is shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers? Explain your thinking, giving specific atten- tion to what marketing functions are involved in electronic purchases and who performs them. 10. Explain why a small producer might want a marketing re- search firm to take over some of its information-gathering activities. 11. Distinguish between how economic decisions are made in a command economy and how they are made in a market- directed economy.

questions 5,8,11

Answer 1

-_Q.5 Selution:- mirro and macro Ristiquishing between marketing. view of mlividual economics study econemytudy the while micro marcro behewious hational micro behaviour. limited the Within is beyond Busines economics Busines while til) Micro is darger in civ) Mico study economecs macrn in size while Maond smaller size thoin. is micro. mternal inviornment macro study the the external 4 kusines. enviornment (v) nicro Controt but Control. (ri) micro while. envionment Generally m busines not businers in us macso economics its study direct the behawiour business and mpact economies Communi- while Covernment laws on busine macro Study the معلبيع cation channeli quterrelation between and micro macoo view of Marketing O Both micso and mocoo envioment of Business which etfect Grow th. 1) Both market focus to Study the view is to marimize the business Growth. फ्म्चु views of market the busines market behaviour. enhance activity and study the

.B Solution :- functions of marketing - W Analysis of consumess need. i) Sedding awailability of Resorces. (ii) Setting prices of Product. (ir) vAnalysis of Compitition. promotional channels. management. (v) Setting (vi) Supply chain. a company dtaling luppose m the baby pooducts mankiting Busines thati By mereasing demand the company supply and through heir micreased Ehannel their they to meredsing the shootage lie up with other decided of 3hnteg बी over come some row material they for sharing and shifting the compary Raw- naterial product. 30 and Can we Day marketing plays sharing and shiftig. a greater role in

8.11 Solution :- Command the ounership on equipment all decisions romy ane by econemy Land It means :- Machineries or so mostly command eco- in private hand in are made are Haelf. are owners market direct economy land & control be while Buneiship of under business means government decision equipments are to the economic Lo are it is made tor eueryone's benefit and purpose than d üt ús Command in Largere