Question

Tata's prospects mirror those of India ta is India's largest corporate conglomerate, companies began expanding internationally, almost a defensive move, anticipating greater competition in the Indian market (The Economist, 30 May 2009). Many Tata companies are now becoming global forces, reflecting their international ambitions, which echo those of India's government. spanning diverse business sectors from chemicals to hotels to steel. Founded by the Tata family during British rule, its history has unfolded with the upheavals of India itself. It continued to expand in India's post-colonial period, beginning in the 195os when the country was officially a socialist republic. This period was characterized by a closed economy, with heavy regulation, protectionist policies, and an emphasis of self-sufficiency. As imports were limited and companies were not allowed to invest abroad domestic firms focused on import substitution. Much of what was available to consumers, however, was perceived to be of poor quality in comparison to foreign equivalents, which were barred Among the Tata companies that are considered the jewels in the family crown, there are Tata Steel Tata Motors and Tata Consultancy Services (TCS), the last of which has been a star in India's most recent development phase, promoting computing and business process outsourcing. Tata's foreign acquisitions include the purchase by Tata Steel of Corus, the UK steelmaker in 2007. In 2008, Tata Motors purchased Jaguar Land Rover of the UK. This last acquisition proved to be somewhat ill-timed, as it coincided with economic recession, but Ratan Tata was resolute that the luxury With the opening of the economy from 1991 onwards, more foreign goods and foreign companies gained access to the Indian market. FDI was cautiously welcomed, although regulation and restrictions remained obstacles. Similarly, capital controls were lifted, allowing Indian companies to expand abroad. From 2004 onwards, they were allowed to borrow money from foreign banks. As India became a more open, market-oriented economy, the prospects for Indian companies brightened. Since 1991, the Tata group has been headed by Ratan Tata, the fifth generation of his family to take the helm. Tata brand would be successful under Tata ownership. His most eye-catching announcement that year was the introduction of the Tata Nano, a small, cheap car at the opposite end of the market. The Nano, billed as the people's car, caught the imagination of India's growing ranks of consumers who could now aspire to car ownership (see figure). It also grabbed headlines globally. A European version was envisaged, the Nano Europa, which would meet European emissions standards, and even an American version was envisaged Following the euphoria of the Nano launch, Tata came back down to earth when production difficulties set in. It is often the case in India that land for industrial use is compulsorily purchased by the government. In this case, A proud new owner suburban apartments like these are designed for India's growing middle class, but the government E must also focus on L development issues for the country's millions of poor rural inhabitants Source: Istock

Answer 1

SWOT analysis of TATA swot analysis is a method to evaluate the strength, weakness, opportunities and Threats in a project or business. Strengths Exchange Expertise Tata has benefited from exchanging expertise is exchange some senior managers into the new market. The company focuses on its strategy for next stage of its expansion. The focus is not only on new products but also on intensive management development in place so as to establish its leaders in the near future. Tata has had successful alliance with Flat, an Italian mass producer, since 2006. This has benefited both Tata and Flat in terms of production and knowledge. Partnership of Tata with sun energy to build India's first floating solar system sun energy is an Australian firm. Tata turned Jaguar land rover into a profit making success. \r\n Weakness- Tata bought Jaguar land rover but has not been able to establish itself in the luxury car segment in India. The passenger cars produced by