Question

PHC 312 Health communications from chapter 4&5

1. Explain briefly about the barriers for effective provider and patient communication?

2. Discuss the role of mass media in public health with appropriate examples?

Answer 1

Barriers for effective providers and patient communication:

- effective communication is the central clinical function in building a therapeutic relationship between the health care provider as well as patient .

- effective communication is the heart and art of medicine .

- barriers :

• There are so many barriers are there between the provider and patient .
• language barrier : if the physician does'nt know the language of patient . It can lead to disatisfaction to the patient and physician cannot get the adequate information about the patient illness .
• anxiety ,fear of physical abuse or voice abuse of patient .if patient having fear about the physical abuse he or she cannot go for the physical examination .this can lead to improper diagnosis or mis interpretations in treatment
• Lack of communication skills of physician .it can lead to physician may not get information about patient disease condition .
• miscommunication is a potential pitfall ,in terms of patient understanding of their prognosis ,purpose of care ,expectations and involvement of treatment.
• Discouragement of patient with verbal abuse can lead to patient cannot open up his problems .ex :STI infections .
• lack of sufficient explanation result in poor patient understanding .
• lack of interest
• Use of jargon
• loss of attention about what the patient explaining about his problems
• other barriers of communication :physical barriers ,psychological barriers ,emotional barriers,peceptual barriers ,cultural barriers ,gender barriers,interpersonal barriers ,language barrier,etc

2) answer : Role of mass media in public health :

• Mass media plays central role in people lives
• Mass media help with health workers expand their audience reach.
• it help in passing of information to riral areas .
• it plays important role in amplifying or attenuating the public perception of risk and serve as a key link in the risk communication process.
• it helps in any crisis situation such as any sudden outbreaks of diseases .
• it help to create awareness of people about health practices to promotion of health .
• mass media cover the large people at a time and gives adequate information immediately to prevent from any losses .
• It helps in promotion of health and prevention of illness .
• it help in health education process and it will encourage the people to live healthy life .
• it requires less cost and benefits are high .
• it help to give the high alert alarms incase of sudden outbreaks or natural calamities .
• it help in improving high quality care .
• cost also less .
• it create awareness about communicable doseases among the rural areas .
• it reaches the most of the people ,even it covers the remote area people also .
• it helps the health care providers in providing of effective care to patient.
• it leessen the burdon of health care providers in providing of health education .
• it helps in research purposes.