From the question we understand that,
Let the event space for the population be Z, for solving the problem we would be considering the below 3 events for Emily,
The expected utility function against each event is a function of smoking (denote by smoke) and pleasure (denote by ples), such that,
U(zi) = U(smokei, plesi) where i is an event belonging to event space Z
By definition, the von Neumann-Morgenstern utility theorem tells that, under certain axioms of rational behavior, a decision-maker will act in order to maximise the expected utility defined over the potential outcomes. Main axioms to note are,
We also know that either Emily can have cancer or not have cancer meaning that pcancer = pnocancer = 0.5
Now computing the probabilities corresponding to each event zi,
Also, if z1 > z2 then U(z1) > U(z2) as the theorem assumes monotonic increasing utility function
Hence the utility function is given by,
U = p1U(z1) + p2U(z2) + p3U(z3) + p4U(z4)
As z3 and z4 are equivalent events,
U = p1U(z1) + p2U(z2) + p3U(z3) + p4U(z3)
= p1U(z1) + p2U(z2) + (p3 + p4)U(z3)
= 0.04U(z1) + 0.46U(z2) + (0.04+ 0.46)U(z3)
Hence, the von Neumann-Morgenstern utility function for Emily is,
0.04U(z1) + 0.46U(z2) + 0.50U(z3) where U(zi) = U(smokei, plesi)
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Lung Cancer & Smoking Case Study A causal relationship between cigarette smoking and lung cancer was first suspected in the 1920s on the basis of clinical observations. To test this apparent association, numerous epidemiologic studies were undertaken between 1930 and 1960. Two studies were conducted by Richard Doll and Austin Bradford Hill in Great Britain The first was a case-control study begun in 1947 comparing the smoking habits of lung cancer patients with the smoking habits of other patients. The...