Question

Monthly Averages Current Year 2013 Jan 2018 Feb 2018 2017 Jan/Feb 2018 Total Number of visits Net revenue 14,522 $548,747 1,3EXHIBIT 4.2 TMH Urgent Care Center: Monthly Incremental Cost Data Number of Additional Visits per Day 1 -10 11-20 21-30 31-40

1. Using the historical data as a guide, construct a pro forma (forecasted) profit and loss statement for the clinic's average month for all of 2018 assuming the status quo. With no change in volume (utilization), is the clinic projected to make a profit?

2. Now consider the clinic's situation without the new marketing program. How many additional daily visits must be generated to break even? Construct a breakeven graph that can be included in your report.

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

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