Question

1,6,7,8,9, and 10 please

Thank you!

ASSURANCE OF LEARNING REVIEW 1. Identify the four types of utility, and give an example of each. 6. What might be some of the benefits of mobile marketing for firms that use it to reach out to consumers? 2. What condition in the marketplace gave rise to the need for a 3. Define relationship marketing, and describe how it fits into 4. Why do not-for-profit organizations need to engage in mar- 5. Give an example of how the National Highway Traffic Safety consumer orientation by businesses after World War I? the marketing concept. keting efforts? Administration's "Click it or Ticket" campaign could use one or Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin? How has social media, such as Twitter and Facebook, changed marketing communications? How do ethics and social responsibility help a firm achieve marketplace success 7. 8. 9. more of the nontraditional marketing techniques to promote10. What motivates firms to develop sustainable products? the cause in a state that is newly adopting it.

Answer 1

1.   Four types of Utility include: Time, Place, Possession and Form.
Time utility is created by providing easy availability of a good or service at the time when customers need or want it, Place utility can be obtained through the process o - f making a good or service more easily available to potential customers, Form utility is created by the design of the product or service itself and Possession utility describes the benefits that can be derived from owning and using a specific product.
6.   Some of the benefits of the benefits of mobile marketing reaching the customers include: Reduced targeting errors & improved data management, Improved time relevance - more timely communicated than any other medium, Location-awareness benefit, that can be achieved via broadcast services such as Bluetooth, or embedded within other transactions such as QRS codes, Increased intimacy with the device and via the device - many consumers prefer to hold their most intimate conversations via mobile network, diverse outreach - Customers can almost be reached anywhere and anytime.
7.   Relationship Marketing is an evolve type of marketing strategy over transaction based marketing. Relationship Marketing strategy is designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.
8.   Social media marketing through social platforms like Facebook, Twitter, Instagram, and Pinterest, shopify, Effy, etc. is a powerful way for businesses of all sizes to reach prospects and customers.Customers interact with brands through social media. Good marketing on social media can bring remarkable success to the business, creating devoted brand advocates and even driving leads and sales.
Again, Social media marketing is more of the internet marketing that involves creating and sharing content on social media networks in order to achieve the marketing and branding goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
9.   Many of the companies have adopted social responsibility elements in their marketing strategies as a means to help a community via beneficial services and products, and involve focusing efforts on attracting consumers who want to make a positive difference with their purchases. Custom and Recyclable packaging, promotions spreading awareness of societal issues and problems, and directing portions of profits toward charitable groups or efforts are examples of social responsibility marketing strategies.
10.   Corporate sustainability includes the business models and management decisions related to financial, environmental and social concerns. As a matter of fact, management actions affect the environment and actively work to reduce their impacts. Look forward approach about the employees, customers and communities and work to make positive social change.