How does captive product pricing compare to non-captive pricing?
a) higher than non captive
B) lower than non captive
c) all the same as non captive pricing
d) no relation between captive and non captive pricing
e) not enough information to make a decision
Option a
Most of the times the price of non captive product is low to attract the customers. However the price oft he captive product is higher to actually increase the revenues and customers have no choice but to buy them once they buy the core product.
How does captive product pricing compare to non-captive pricing? a) higher than non captive B) lower...
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