Question

The marketing plan in the biopharmaceutical industry is the same as the promotional plan.  True or False?  Explain using two examples  

Answer 1

True, Pharmaceutical marketing focuses on direct use instead of doctors' approach. Biopharnacutical companies use marketing strategies for their product samples. scientific data, product-related give way.
Marketing is the activity for process creating, communicating, exchanging offers, delivering that have value for customers, patients, partners, and the population. Pharmaceutical company medical reps knowledge play a vital role in promotion activity. They provide the material for promotion activity, out clinical promotional efforts. If doctors satisfied with medicine it will reach to the patient. marketing objective joint together with product chain and prescription chain.
Promotion strategy can build awareness for the product through communication to reach consumers.
example:
Over the counter medicine reach population through TV advertisement, newspaper, etc. Discount prices, cheap goods, advertisement cost reduction can increase the over the counter medicine marketing strategy for promotion activity.
Innovative launching a new product for patient various illness make effectiveness for new drugs. It makes better services for doctors and patients for higher promotion by medical representatives.