Question

The primary objective of offering a cash discount is to ____. reduce the firm's level of...

The primary objective of offering a cash discount is to ____.

reduce the firm's level of receivables investment

reduce the number of bad checks received from customers

encourage customers to place their orders prior to the peak selling period

avoid just-in-time orders

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Answer #1

Ans reduce the firm's level of receivables investment

The primary objective of offering a cash discount is to reduce the firm's level of receivables investment. Cash discount decreases receivables in the hands of the company and therefore increasing the cash flows in the hands of the company. It ensures more working capital in the hands of company leading to smoother functioning of the business.

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