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Q7. Jane is a marketing researcher of a cellular service providing firm. She is conducting market...

Q7. Jane is a marketing researcher of a cellular service providing firm. She is conducting market research before the firm decides to launch its 4G services. After deciding on the research approach and instruments, what is the next step that Jane should follow? What decisions is she required to make in this step? (0.5 points) (20-70 words)

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Answer #1

Before launching a new product, a company must do a lot of extensive market research. Market research helps a company to analyze and prepare for the launch.

After deciding on the research and instruments, Jane must design a sampling plan.

In order to design any kind of sampling plan SAMPLING unit needs to be decided. Jane must decide the part of the population that must be surveyed.

She must also determine the number of people, that is, the sample size.

FInally, she needs to determine the procedure.

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