Question

Please answer in as close to 2 paragraphs as possible. Give examples and break the answer down thoroughly, please.

What are some of the things customers do in anticipation of making a purchase?

Answer 1

Generally a typical customer do the following:

1.Need Recognition: Consumers recognizes what the problem or need is and what product or kind of product would be able to meet this need. It is important because if consumers do not perceive a problem or need, they generally will not move forward with considering a product purchase.

2. Information Search: consumer searches for internal or external information. Also, customers aims to seek the value in a prospective product or service. During this time, the options available to the consumer are identified or further clarified. Examples:

• Asking sales person advice in a retail store.
• advice from friends and family
• asking an employee about a product    3.Evaluating Alternatives: By evaluating all the products available on a scale of particular attributes to deliver the benefit that the customer is seeking. The brands and products that consumers compare represent the alternatives being considered by consumers.

4. Purchase: Then consumer may form an intention to buy the most preferred brand or product and consider the following:

• From whom they should buy, which is influenced by price point, terms of sale, and previous experience with or awareness of the seller and the return policy.
• When to buy

5. Post-Purchase Behavior

And finally customer assesses whether he is satisfied or dissatisfied with a purchase