Which of the following is an example of a promotion strategy that uses postpurchase communication?
Group of answer choices
A. A chartered accountant firm offering a 20 percent discount to all customers who avail its services in January
B. A hotel sending an email survey to its guests asking them to rate the quality of service they received
C. An airline hiring an actor to act in a series of commercials endorsing the airline's services
D. An insurance company using an umbrella as its logo to convey that its customers are well-protected
Which of the following is an example of a promotion strategy that uses postpurchase communication? Group...
Based on the information provided in the case study, create an integrated marketing communication (IMC) for NOBU Hotels. Please include at least 4 promotional mix tools and describe the promotion/activity with sufficient details for each. Traveling in Nobu Style: Converting Restaurant Patrons to Hotel Guests The name “Nobu” is synonymous with an exceptional Japanese dining experience, perfected by chef Nobu Matsuhisa over a more than 30-year career. Matsuhisa, together with actor Robert De Niro and restaurateur Drew Nieporent, opened the...
Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...