Typically, more people are involved in a single business purchase decision than in a consumer purchase...

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Question

Typically, more people are involved in a single business purchase decision than in a consumer purchase...

Typically, more people are involved in a single business purchase decision than in a consumer purchase decision.

True

False

The sales and profits rise and fall at the same rate as shown on the product life cycle.

True

False

Despite the amount of time and money spent on developing and testing new products, a large proportion of new-product introductions fail.

True

False

business finance

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Answer 1

Answer #1

Typically, more people are involved in a single business purchase decision than in a consumer purchase decision.

True.

The reason is that business purchase decisions are more complicated and require multi-disciplinary approach.

The sales and profits rise and fall at the same rate as shown on the product life cycle.

False.

They need not be at the same rate. Profits could rise and fall at different rates as all costs are not variable.

Despite the amount of time and money spent on developing and testing new products, a large proportion of new-product introductions fail.

True

The risk involved is very high.

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Answer 2

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