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Discussion Questions for Module 3: Question 1: A local bank advertises that it offers a free noninterest-bearing checking acc

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Answer #1
Question 1:
No, the checking account is not truly free. It has a cost
in the form of opportunity cost of the $500 kept as
minimum balance in the interest free checking account.
The opportunity cost is the income that the person
opening the account would earn if he invests the $500
in his chosen best alternative.
Question 2:
The segment may be making a positive contribution
margin and steps may be possible which will improve the
segment operating result.
Question 3:
No, I do not agree with the statement. Budgets are useful
for all companies, small or big. Accuracy of sales estimate
is not the determining factor. Sales need be estimated
only with reasonable accuracy as permitted by the
circumstances.
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