Question 1: |
No, the checking account is not truly free. It has a cost |
in the form of opportunity cost of the $500 kept as |
minimum balance in the interest free checking account. |
The opportunity cost is the income that the person |
opening the account would earn if he invests the $500 |
in his chosen best alternative. |
Question 2: |
The segment may be making a positive contribution |
margin and steps may be possible which will improve the |
segment operating result. |
Question 3: |
No, I do not agree with the statement. Budgets are useful |
for all companies, small or big. Accuracy of sales estimate |
is not the determining factor. Sales need be estimated |
only with reasonable accuracy as permitted by the |
circumstances. |
Discussion Questions for Module 3: Question 1: A local bank advertises that it offers a free...
Question 1: The managers of Warren Inc. are suggesting that the company president eliminate one of the company’s segments that is operating at a loss. Why may this be a hasty decision? Question 2: Why would a supervisor choose to continue using a more costly old machine instead of replacing it with a less costly new machine? Question 3: How may budgets be used as a measure of performance?
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
** Please read the case study below to answer question 1, 2 and 3 Starbuck Community. Connection. Caring. Committed. Coffee. Five Cs that describe the essence of Starbucks Corporation, what it stands for and what it wants to be as a business. With more than 19,000 stores in 62 countries, Starbucks is the world's number one specialty coffee retailer. The company also owns Seattle's Best Coffee, Tsavana. Taze, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, LaBoulange, and Verismo brands. It's a...
CASE 20 Enron: Not Accounting for the Future* INTRODUCTION Once upon a time, there was a gleaming office tower in Houston, Texas. In front of that gleaming tower was a giant "E" slowly revolving, flashing in the hot Texas sun. But in 2001, the Enron Corporation, which once ranked among the top Fortune 500 companies, would collapse under a mountain of debt that had been concealed through a complex scheme of off-balance-sheet partnerships. Forced to declare bankruptcy, the energy firm...