Question

A relative product failure results when a new product returns a profit but fails to achieve...

A relative product failure results when a new product returns a profit but fails to achieve its goals for sales, profit, or market share.

True

False

A relative product failure results when a new product returns a profit but fails to achieve its goals for sales, profit, or market share.

True

False

Concept tests are considered relatively precise predictors of success for new products that are not copycat items and do not require major changes in consumer behavior.

True

False

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Answer #1

1)True as it did not completely acheive the factors it needs to before launching the product
2)True as it did not completely acheive the factors it needs to before launching the product
3)True as here the product going to be launched is extension of existing products

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