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b. Identify 4 key factors that influence industry structure and performance. (10 pts)
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Answer #1

Entry and Exit Barriers - If any industry with higher entry and exit barriers can be a monopoly or oligopoly situation. In a healthy market entry and exit barriers are less.

Competition Level - In a highly competitive market there are plenty of seller available so they work with very tight competition whereas in monopoly or oligopoly competition is less.

Type of Product - If the product is homogeneous or without any substitute. If a product is homogeneous than there are many seller working with high competition.  

Pricing Power - If buyer or seller who has the pricing power. In perfect competition buyer has the pricing power where in monopoly or oligopoly pricing power shifts to seller.

Hope this helps

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