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9. Because the WACC varies with the use of funds rather than the source of funds, some firms evaluate new projects by sorting
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Answer: B. Pure play approach.

The pure play approach is used when deciding whether or not to take on a new project with different level of risk than the firm's current risk. The WACC is adjusted by substituting pure play company's beta for the company's beta and recompute WACC. This adjusts WACC up or down to match risk of project that is being evaluated. This new WACC should be used as the discount rate for the new project.


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