Question

MKTG 304 Homework Assignment: Module #9 "Activity 225" Which IMC Tools to Use? Introduction Different organizations, with different goals, will find that a different mix of IMC tools will be more appropriate for their needs. For this activity you need to determine the three most suitable IMC tools for each organization listed (using the simplified list of tools provided below). Activity/Task Select from this simplified list of IMC Tools TV advertising Personal selling Radio advertising Publicity/media attention Internet advertising Brochures Direct mail Coupons (with special offers) In-store displays Social media Website Discounts/sales promotions local sponsorship Special event Select the Most Appropriate IMC Mix for: A new hairdresser in a busy shopping mall McDonalds introducing a new burger A charity launching its pre-Christmas drive A 5-star hotel on the beach, starting to offer business conference services

Answer 1

The most Appropriate IMC mix for :

A New hair dresser in a busy shopping mall

a) Personal selling

b) Discount/sales promotion

c) Brochures

Mcdonalds introducing a new burger

1) Internet advertising

2) Television advertising

3) Radio advertising

A charity launching its prechristmas drive

1) Special event

2) Local sponsorship

3) Publicity media attention

A five star hotel in a beach, starting to offer business conference services

1) Internet advertising

2) Social media

3) Website