Question

_____ is an emerging retailing trend that employs market data to best serve customers as they prepare to make a purchase

	A.	Channel omnification
	B.	Click-and-collect
	C.	Shopper marketing
	D.	Cloud computing

Which of the following statements is true of click-and-collect?

	A.	It requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
	B.	It employs outbound and inbound telephone contacts to sell directly to customers
	C.	It enables consumers to make their purchases online and pick up their orders from physical stores.
	D.	It allows customers to shop over the Internet and have items delivered directly to their doors

Answer 1

1)

These days consumers buy both online and offline. Therefore to cater to the needs of the maximum number of customers, retail channels are created for both offline and online customers i.e. channel omnification.

Hence channel ominification is the latest trend.

Thus the option (A) is correct.

2)

Click and collect is a hybrid e-commerce strategy in which customers buy online and collect the products from physical stores.

Hence the option (C) is correct.