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For the following products, discuss how having children or not might affect the choices a couple...

For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers?

– Groceries

– Cars

– Vacations

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Answer #1

Groceries: Having children would affect as the consumption would be more

Cars: Having children would affect as the space for children would be needed

Vacations:Having children would affect as travelling expenditures would be more

Having these information for marketers would help to offer customized packages based on size of families or number of person so that it would help to increase the probability of person choosing offers.

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