Price discrimination can be described as a selling strategy that charges customers different prices for the same product or service based on what the seller thinks they can get the customer to agree to. In pure price discrimination, the seller charges each customer the maximum price he or she will pay. In more common forms of price discrimination, the seller places customers in groups based on certain attributes and charges each group a different price.
One of the examples of this can be the fashion brand which introduced price discrimination in 2016. The popular online fashion retail site Asos has decided to introduce zonal pricing which actually meant, charging varied, more competitive, prices in different parts of the world.
There are three major points that a seller must look out for before he puts his money on the price dicrimination technique:
The example where it is best used and implemented is Airbnb where the three points are well kept in mind.
There are some groups which face higher prices as the consumers and hence the surplus slips down. On the other hand, some of these small business can pull their business up and not go bankrupt and hence benefitting form the scheme.
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