Joseph has developed a detailed description of a new product as well as an illustration, and...
Joseph has developed a detailed description of a new product as well as an illustration, and he has asked a small sample of customers to read the product description and give feedback. With this step completed, Joseph is now examining whether this new product will fit well with the company's current product mix, whether demand is high enough to begin developing the product, and whether the product is likely to increase the firm's profitability. Joseph is most likely in the ______________ stage of the product development process.
| a. |
business analysis |
|
| b. |
concept testing |
|
| c. |
screening |
|
| d. |
product development |
|
| e. |
idea generation |
Mary works as the purchasing agent for the business department at the local college. One of the staff members has asked her to order a new desk chair because the stuffing is coming out of her old one. Mary approves the purchase, and the school buys the desk chair. The more Mary researched the chair, however, the more impressed she became. Mary suffers from back problems, and this desk chair had a number of adjustment settings and strong cushioning. Mary operates her own small consulting business from her home office in her off-hours. The chair she currently has for her desk in the office is highly uncomfortable. Despite its expense, Mary decides to purchase the chair for her home office. The first purchase is a _____________, and the second purchase is a ____________________.
| a. |
business; consumer |
|
| b. |
business; business |
|
| c. |
consumer; consumer |
|
| d. |
consumer; business |
|
| e. |
industrial; consumer |
Homework Answers
______________ stage of the product development process.
| a. |
business analysis |
|
| b. |
concept testing |
|
| c. |
screening |
|
| d. |
product development |
|
| e. |
idea generation |
a BUSINESS ANALYSIS IS THE ANSWER AS JOSEPH IS ANALYZING THE COMPANY'S BUSINESS REQUIREMENTS WITH THE NEW PRODUCT.
The first purchase is a INDUSTRIAL _____________, and the second purchase is a CONSUMER____________________.
| a. |
business; consumer |
|
| b. |
business; business |
|
| c. |
consumer; consumer |
|
| d. |
consumer; business |
|
| e. |
industrial; consumer |
AS FOR HER WORKPLACE SHE DOESN'T HAS TO CHOOSE FROM MANY OPTIONS SHE SIMPLY HAD TO BUY A REPLACEMENT OF AN EXISTING ONE BUT FOR HER OWN BUSINESS SHE CHOOSES THE ONE WHICH SITED HER NEEDS
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