Question

0 Help Save & ExitSub When advertisers attempt to answer the question, "Who will be effective in getting consumers' attention?" they are addressing the 51 component of the persuasion matrix. Multiple Choice くPrev S1 of 70 İİİ Next >

Answer 1

Q.1) Channel/presentation

This element of the persuasion matrix determines which channel or medium to be used in order to convey the message to the audience, Hence the effectiveness of the medium would be determined through this element itself.

Q.2) a model endorsing a brand of cosmetics

Such an ad would convey the consumers that a specific brand of cosmetics used by a model has helped him/her in gaining an added amount of beauty and charm and relates directly with his/her profession. In other cases, the profession of the endorser and the product endorsed do not belong to the same product category or vertical.

Q.3) recency effect

The advertisers are hoping to get an advantage of recency effect since the effect states that the consumer tends to rememeber the most recent occurence in the ad in the best recall place as compared to the middle elements in the ad.

Q.4) recency effect

The same logic as followed in the above question. The advertisers are hoping to get an advantage of recency effect since the effect states that the consumer tends to rememeber the most recent occurence in the ad in the best recall place as compared to the middle elements in the ad.

Q.5) primacy effect

The advertisers are hoping to get an advantage of primacy effect since the effect states that the consumer tends to rememeber the the first occurence in the ad in the best recall place as compared to the middle elements in the ad.