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The concept of “exchange” in health promotion interventions is a major construct of which public health...

The concept of “exchange” in health promotion interventions is a major construct of which public health theoretical framework?

Social Marketing Theory

Social Cognitive Theory

Socioecological Model

Health Belief Model

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Answer #1

Social Marketing Theory

The concept of “exchange” in health promotion interventions is a major construct of Social Marketing Theory. It has the following eight criteria which include behavior, customer orientation, theory, insight, exchange, competition, segmentation and methods mix.

Socioecological Model is based on personal and environment-related interventions for health promotion.

Social Cognitive Theory is based on second-hand learning.

Health Belief Model is based on recognized susceptibility, barriers, severity, and costs.

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