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7. In two or three paragraphs, explain the differences among trademarks, service marks, and trade names. In your explanation,

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TRADEMARK
"Trademark is a recognizable and distinct logo, sign, motto, expression or a design that identifies es a product The trademark owner can he a person, business, organization, or a legal entity Trademarks are used to claim exclusive ownership of products.

Symbol of trademark is-.trademark symbol can be used or advertised on the packaging of he product However unauthorized, use without prior approval or consent of the owner of trademark is an Illegal act This may attract a legal action from the owner

For example; identification sign/logo of the leading printer manufacturing company.

SERVICE MARK
Service mark trademark that is used to identify a service rather than a product It Is a di rid logo, sign, motto, expression or a design that identifies a service .
Service mark helps the owner to protect the goodwill and reputation earned by the business They often act as an assurance of quality of service offered .


For example, a food outlet may advertise its  service mark on the delivery vehicle, staff dress, and on Mod container.


TRADE NAME
Made name is also referred as business name It is the name used by the business for trading purposes Business may prefer to use M trade name for as communication , branding or contractual purposes For example; a famous fast foal chain business has a long (three word) name. But they use the on (first letter of each word) of name as their trade name to sound more attractive and cKchy in their marketing and communications Initiatives

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