Question

Analyse each of the 5Cs for woolworths : a. Company – what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers – who is the company serving and what type of behaviour is ‘typical’ from them? c. Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn’t have any – explain why it is not necessary. d. Competitors – who are the current main competitors, are there any potential new threats or new entrants to the marketplace? e. Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)?

Answer 1

5C’s of Woolworths:

1. Company:SWOTanalysis

• Strengths: the company is known for its huge market & distribution system. The supermarket has both online & offline modes of selling. The company has more than 30,000 employees operating within 800 stores. It has entered into global market expanding & its products are purchased globally due to its efficient activities.
• Weakness: the company’s products are priced very less as a result of which it is incurring losses & it also made late entry into its online mode of selling.
• Opportunities: it has been making global presence thereby tying with more number of shareholders & investors. It also has been promoting its products through advertisements & sponsorships.
• Threats: the company experiences threats because of external factors like recession, economic fluctuations, political factors, change in trade practices which would affect market strategy.

2. Customers: the company has been customer oriented by recording customer issues & queries. They also consider their health by providing healthy products. The main challenge would be to meet consumer perception without compromising with its quality. The target group of consumers adheres to UK & Australian market besides planning in reaching global audience.
3. Collaborators: Woolworth collaborated with BP to provide quality fuel to its customers. It also helps in rebranding & providing quality fuel to the Australian market. Besides, the Woolworths group has 445,000 shareholders who help in investing in the matter of distribution and supply. They help in arising funds in marinating infrastructural and technological changes. Teys Australia has been given the gratitude of the best supplier of Woolworths in the year 2016. The others suppliers are Coca-cola, Allied Mills, Maltesers teasers, Hydro Produce and associated that help the company in distributing and marketing.
4. Competitors: the market has been facing tough competition especially from Wesfarmers and Metcash limited. Wesfarmers have a diverse retailing & marketing strategy. It has been capturing the market with production of chemicals, metals & fertilizers. Metcash on the other hand is an Australian company popular for their groceries, household items, consumer goods & has a rigid marketing structure. Even though the company faces heavy challenges it has been able to improve its products towards consumer needs by bringing in efficiency in its service.
5. Context: PESTEL analysis:

• Political factors:

Woolworths is highly benefited from the Australia-New Zealand economic relations and Trade Agreements that has brought about coordination and cooperation among the two. It has facilitated export and import within the Australia and New Zealand (Bailey,2016). There has been political stability in both countries that benefits the distribution and supply of products. However there are certain changes factors like conflicts, terrorism that affects the production process of Woolworths.

• Economic factors:

Woolworths has been trying to increase its economy by strategizing several marketing policies. The economic factors like taxation and economic fluctuations have been affecting the production of the company. Woolworths have benefited the country through its profit earning.

• Social factors:

It is important for the company to fulfill the needs of the customers that is constantly changing due to globalization. Therefore the customer, stands as the most important aspect of eth organization in driving the work force and reach the profit height. Sustainability of resources is another social aspect that the company needs to seek towards protection and perseverance. Woolworths have been taking initiative in protecting environment and produce quality and fresh products.

• Technological factors:

Being one of the largest manufacturers of the domestic items and stationery items, Woolworths need to maintain funds and arrangements towards meeting the technological advancements. It is important for the company to improve and modify the equipments and machines. Proper maintenance of its equipments will help in faster production and packaging that will result in work efficiency.

• Environmental factors:

Woolworths have been organizing environmental campaigns towards preserving the nature and its environment and have taken necessary measures like funding for environmental improvement and cleanliness, reducing the utilization of water and natural resources, using renewable sources of materials that can be re-used and re-cycled.

• Legal factors:

The company needs to create confidential accounts of all its policies, records and reports. It is important to in initiate copy right acts on its company’s information and data that do not allow the loss of sources and data. The legal factors also include the permission of government in opening up of new stores and trade tariffs and export activities.