QUESTION 4 Tina and Nick run the advertising campaigns of the University of Queensland and the...
Tina and Nick run the advertising campaigns of the University of Queensland and the Queensland University of Technology, respectively. The two are attempting to determine how much money they should spend on advertising their university in order to secure prospective undergraduate students. Both know that how much they spend will be influenced by how much the other decides to spend, as their advertising will become more or less effective as the other spends a smaller or larger figure, respectively. They...
Netflix, Hulu and Amazon Prime are three streaming services that all offer a range of movies and TV shows. Together these three products dominate the online streaming market. Answer the following questions: a. In 2015 Netflix distributed its original show "Bojack Horseman", whilst Amazon Prime distributed "Transparent" and Hulu distributed "Deadbeat." These different TV shows are differentiated, is this an important feature of an oligopoly market? Type Y for Yes or N for No. b. Amazon and Netflix are bidding...
Please help me in both questions, thank you very much :) QUESTION 4 John and Louise are trying to figure out how to spend their Saturday night. They will do things together, but value the following three possible activities differently. They can go to a music concert, watch the tennis, or have a picnic in the park. John would prefer to go to the concert but Louise does not really like the music that will be played. Meanwhile, Louise wants...
Budgeting for an Academic Department at a State University: Can You Believe the Numbers? INTRODUCTION You are the senior accounting faculty member in the business school and your dean, Dean Weller, is asking for help. She is very discouraged after a midyear budget meeting with the Vice President of Finance. The college's Department of Social Work has a large budget deficit, and because of this the VP is inclined towards closing the department entirely or closing its bachelor's program. The...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...