Question

U Save Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an orientalnu that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of ain) example her color scherating her A shopping product convenience product O C specialty product industrial product O capital product

Answer 1

Answer:

Option C : Speciality Product.

Explanation:

A speciality product is one which the customers will actively seek to purchase because of its unique characteristics. This type of product can also show loyalty of customers to a certain brand.  

In the question above, Susan is redecorating her home and finds an oriental rug that matches her color scheme perfectly and purchases it immediately. Therefore, it is a Speciality Product.

Shopping product is a product that the consumer purchase less frequently from the available list of alternatives. Convenience goods are purchased by consumers frequently, without much effort or thoughts. Industrial product is used by companies for business purposes. Capital goods are durable business goods. So that lefts out all of these options.