Question

Ch 5. Health care marketing. Case Study. Cmc is experiencing declining inpatient and outpatient volumes. Develop a list of five marketing initiatives to improve clinical workload.

Answer 1

To increase patient volume medical practice marketing strategies will be helpful..

1, make user friendly - website:

Make it easy and create a simple customized website, provide answer for common question, add testimonials with more attractive practice..

2, Email newsletter:

Gather the email address from patient families..so that we can send email newsletter linking to blog post and help notifying them with updates..

3, online profile in marketplace:

This make patient to see the patient review and make practice and gather information at present..Having positive reviews can make prospective patients families with more contact..

4, look for competition's in market practice:

Look for several market practice and learn how it is different from ours..This way we can improve our market level with more results..

5, social media:

Social media market is a current compete in health care market place..create professional Facebook page for practice and post important helpful tips, practice, medical health information for patient and family to get any fresh ideas.. Instagram and Twitter also will be useful to keep in touch with patient families which will increase the patient volume..