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Ch. 5 Health care marketing. Who should be involved in developing the cmc marketing plan, and...

Ch. 5 Health care marketing. Who should be involved in developing the cmc marketing plan, and at what point in the planning process should you consult them?

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Answer: CMC involves the marketing exoerts as well as the healthcare professionals, it also focuses on reducing costs and engaging consumers.

CMC helps to manage marketing business transformation and change process. CMC includes the strategy of understanding of the requirements of GMP accreditation as well as the supply chain required to support product traceability.

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