Question

Make a marketing plan for the following swot analysis

Chapter 5: Strategic Planning

1. Strategy definition - a plan of action or policy designed to achieve a major or overall aim.
2. A healthcare dashboard is a modern analytics tool to monitor healthcare KPIs in a dynamic and interactive way. A common example is a hospital KPI dashboard.

SWOT ANALYSIS

Student Health Services is an acute care facility committed to providing high quality health care, to students attending Texas Southern University (TSU). We believe when you feel well, you perform better. We have a dedicated team of medical professionals available to help when you are sick or injured. It is our goal to assist you with developing healthy lifestyles that extend beyond your college experience.

Strengths of healthcare center

• On campus
• Provides hiv testing on Wednesdays
• Provides free pregnancy testing
• Care for acute illnesses /injuries
• Asthma Management
• HIV and STI Testing
• Health Education
• Health Promotion
• Vision Screening
• Mental Health Referrals
• TB Skin Testing
• Seasonal Flu Shots

Weaknesses

• Lack of student help
• Paid internships
• Needs more services
• Lack customer service
• Faster paced environment

Opportunities

• Hands on real world experience
• Community service hours
• May open up job opportunities
• Get to know students and staff

Threats

• Costs may increase tuition
• Clinic may become more strict

Answer 1

Steps of marketing plan :-

Step 1: Know Your Business. ( In this case it's to Healthcare services and it's promotion )

Step 2: Determine Target Market. ( In this case it's students of the Texas Southern University )

Step 3: Analyze Competitors. ( In this case it's other healthcare organisation in that place )

Step 4: Set Goals. ( To make student attain a healthy lifestyle, Prevention of disease , Promotion of health )

Step 5: Outline Strategies. ( By providing free health care services , health education , screening , counselling )

Step 6: Set a Budget. ( It's around 2-3 billion )

Step 7: Get to Work ( start the service )