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If you could start a new company to disrupt health care delivery, what need would it...

If you could start a new company to disrupt health care delivery, what need would it address? Why would this be an example of disruptive innovation?

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Ans) When starting a new company needs to address healthcare delivery are:

Product in mainstream markets (Little Guys)
- Has new features that fringe/new customers will value
- Cheaper, simpler, smaller, more convenient to use
- Entrant firms (Start ups)

Remember to disrupt: (Audience, Culture, Speed, Scale, Impact)

Established firms dont think about whats next, which is why low-end companies can disrupt.

Two types of disruptive innovations:

1) Low-end disruptive: create new market by lowering costs.

2) New-market disruptive: create new market where there is currently no consumption.
Example: Modle T (ford), McDonalds, Steel minimills, Toyota, Toys R Us

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