Question

what are the market trends with customers facing implications?

Answer 1

Implementing a marketing strategy will boost the profitability of business due to consequences for all aspects of the business operations. The marketing strategy focuses client resources on specific target market segments and makes clear what product attributes are needed to satisfy customer requirements successfully. This emphasis removes marginal activities that do not contribute to business growth and fosters a streamlined approach to business within the organization.

Consumers use all kinds of media to make buying decisions–from Twitter to Facebook–so putting the people who purchase those items in a box is becoming increasingly difficult than it used to be. Categories of customers, such as common, or high and low end, are starting to vanish. Segmentation is becoming ever more dynamic. At the same time, the same consumer can purchase one high end product and one low end product.

More businesses are learning to deliver personalized products and prototypes in the social media and versatile manufacturing. This phenomenon hits an increasing number of sectors including the health sector. While pharmaceutical companies continue to treat all patients in more or less the same way, they will soon move towards customized medicines based on our age, sex, weight and medical history

A few years ago you would have on the one side the technical team and on the other the marketing team. It can't be like this any more. Digital now needs to be part of everything so the two need to be fully integrated. As one marketer recently suggested: Businesses do not really need a digital strategy; what they really need to learn is how to integrate the digital aspect into the complex process of how customers make buying decisions