Question

Although email marketing was the preferred martech investment/adoption for a number of years, in 2017 social media marketing technology rose to the top of the investment/adoption list.

True or False

On average, paid media remains the largest share of expenditures when it comes to marketing budget allocation.

True or False

Despite a significant increase in martech expenditures, marketers generally are not convinced that the technology is a good investment at this time.

True or False

Marketing technology has essentially eliminated the problem of "silo" decision making, which has been a challenge for marketers for many decades.

True or False

Answer 1

1) Although email marketing was the preferred martech investment/adoption for a number of years, in 2017 social media marketing technology rose to the top of the investment/adoption list. the statement is completely TRUE. it is because social media now a days is a big platform for not just fun but for many other social and formal works. as most of the people use some or the other social media in there daily life it is easy for the companies to get in touch with there customers so now a days social media marketing technology has topped the investment/adoption list.

2)On average, paid media remains the largest share of expenditures when it comes to marketing budget allocation. the statement is false because according to 2017 data paid media has risen from 22% to 25% but labour still gets the largest portion here.

3)Despite a significant increase in martech expenditures, marketers generally are not convinced that the technology is a good investment at this time. the statement is false. because the martech expenditure is increasing and is going to tech almost 29% of market expenditure the latest data says. investors are considering it as the best area to invest rather than investing on staffs.

4)Marketing technology has essentially eliminated the problem of "silo" decision making, which has been a challenge for marketers for many decades. its a true statement because marketing techno;ogy or martech has paved the way to many new ways of marketing and has managed to change the mind set of investers to a great extent.