Question

1- True or False? Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

2- True or False? Much progress has been made in health care in terms of transparency, which is a sign that it is emerging as a true retail market.

3- Administered vertical marketing systems occur when one member of the channel:

	A.	is more powerful than the others.
	B.	has to coordinate the flow of multiple products or services.
	C.	has been involved in the coordination of both revenue and information systems for multiple channel members.
	D.	All of these are correct.

4- True or False? When a group of orthopedists establishes their own surgery center and the hospital's CEO and board of trustees are upset with the medical group, this is an example of horizontal conflict.

5- In the retail mix, the goods and services components

	A.	all the clinical programs.
	B.	the breadth and depth of the product line.
	C.	the product line and the prices.
	D.	None of these is correct.

6- An administered vertical marketing system is best represented by which of the following programs?

	A.	Everett Clinic, which operates over 25 clinic sites beyond its main location in Everett, Washington
	B.	The Hospital for Special Surgery in New York, opening facilities in Florida and on Long Island
	C.	Teladoc, a Web-based provider of physician consults
	D.	The Urgent Care Center at O'Hare run by the University of Illinois Health System

7- True or False? Integrated delivery systems in which care is coordinated and delivered at the appropriate level of intensity might be considered a vertical marketing system.

Answer 1

1.) Answer :-True

Intensive Distribution

Intensive distribution (also called Mass Distribution) is where a company supplies their product to all markets (essentially they are found everywhere). These products can be found in almost every place a person shops (grocery stores, gas stations, supermarkets, etc.). These are also the type of product a person can buy both at home and abroad. Examples of products which use intensive distribution are Coke, Pepsi, most major cigarettes brands (like Marlboro), and major brewing companies (like Budweiser).

2.) Answer:- True

transparency makes healthcare practitioners more accountable, which can lead to better patient outcomes.

Transparency and better public information on cost and quality are essential for three reasons:

1) to help providers improve by benchmarking their performance against others;

2) to encourage private insurers and public programs to reward quality and efficiency; and

3) to help patients make informed choices about their care. Transparency is also important to level the playing field. The widespread practice of charging patients different prices for the same care is inherently inequitable, especially when the uninsured are charged more than other patients.

3.) Answer:- D. All of these are correct

Administered Vertical Marketing System. a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties

4.) Answer:-. True

When a group of orthopedists establishes their own surgery center and the hospital's CEO and board of trustees are upset with the medical group, this is an example of horizontal conflict.

Horizontal conflict refers to tensions between employees or groups at the same hierarchical level. Horizontal conflict occurs because of interdependence among the parties concerned in the work situations and /or the common pooled resourced shared. Incompatibility of goal and time orientations often results in horizontal conflict. Differences in time orientations are also instrumental in inter-unit conflicts. Horizontal conflict increases as:

a.)Functional inter dependence increases among people or groups at the same level (i.e. one has to depend on the other for the completion of its goals)

b.)More units depend on common resources that have to be shared, for e.g. raw materials

c.)The fewer the buffers or inventories for the resources shared.

5).Answer :-In the retail mix, the goods and services components

C .the product line and the prices.

The most popular elements of retail marketing mix are Product, Price, Place, Promotion, Personnal, Physical evidence & Process

6.) Answer:- A. Everett Clinic, which operates over 25 clinic sites beyond its main location in Everett, Washington

Administered Vertical Marketing System. a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties.

7.) Answer :- Integrated delivery system can be considered as a vertical marketing system.

An integrated delivery system is an organization or group of affiliated organizations in which hospitals and physicians combine all their activities to deliver comprehensive health care services. In 2002, many integrated delivery systems have decentralized and focus on specific specialty centers of excellence.

A vertical marketing system is a form of cooperation between multiple levels of a distribution channel. The members work together to promote efficiency and economies of scale in the way products are promoted to customers, credit is provided to customers, and products are inspected and delivered to customers.

Thus the above statement is true