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Entrepreneurs are, by nature, stubborn. The late Dave Thomas, founder of Wendy’s Old Fashioned Hamburgers, often...

Entrepreneurs are, by nature, stubborn. The late Dave Thomas, founder of Wendy’s Old Fashioned Hamburgers, often recounted how many of his friends and advisors recommended that he not start Wendy’sbecause the United States already had plenty of fast-food restaurants. Many new businesses fail, and knowing when to get out of a business can be as important as when to keep going. Let’s say that you begin a software design business after graduating from college. Your first year accounting profit is $25,000. Should you continue in the business or should you leave?

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Answer #1

No decision can be made simply on the basis of accounting profits.

It is important to find out the economic profit as well.

That is, Economic profit = Accounting profit – Opportunity cost

That is, how much money income is foregone in order to run the business.

In case of negative economic profit, the decision must be changed, and the business can be shut. However, if the economic profits are also positive, the business must be pursued further.

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