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Question 1 (1 point) Combining real-time sales data with real-time social media mentions in order to better understand consum
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Answer #1

Data fusion is the process of integrating multiple data sources to produce more consistent, accurate and useful information than that provided by any individual data source.

Same is done here. Two different datasets are combined to understand the consumer sentiment towards an advertising campaign.

The correct option therefore is

Data fusion.

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