Question

Describe how, and explain why OREO cookies are co-branded with different brands from their corporate brand portfolio across the globe

Answer 1

Ans

When Oreo wants to sell his products to different countries, it does that by doing partnership with other companies. Where Oreo sells its products with a different brand name because by doing this it reduces the marketing cost and cost of launching a product and addition to this Oreo also saves in cost of the government and other documentation which is needed when you enter the market with your own company.

The brand selection done by Oreo is that which companies has the higher share in the market in that country like Kraft which is a known brand in China, Mr. Crysty which is a well known brand in Canada, etc, where these companies has already have good trust between its consumers and the similarlity of the products they deal with(cookies). So, These companies will Lauch a product with a brand name of Oreo and give certain predetermined commision to the Oreo Company.