Question

Unfortunately, marketing technology tools tend to be channel specific. True or False The marketer's role in...

Unfortunately, marketing technology tools tend to be channel specific.

True or False

The marketer's role in shaping the direction of a firm's digital transformation has been diminished because of the increasing importance of technology and the IT (information technology) function within most firms.

True or False

Technology remains one of the key obstacles for marketers who want to achieve a "single customer view."

True or False

Marketing technology and data should go hand-in-hand.

True or False

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Answer #1

False. Marketing technologies uses channel specific content which address the customers needs.

False. It is providing different opportunities to explore new market

False. Technology is advantageous to address each customer

True. Marketing methodologies based on data insights helps firms to address customer effectively.

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