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Select any company and compare its present mission statement with one from a few (10,15?) years...

Select any company and compare its present mission statement with one from a few (10,15?) years ago. How is it different? What changed? Post up.

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The mission statement and vision statement of Apple Inc.’s are bases for the success of company as one of the most valuable businesses in the world. The firm got established in 1976, and became a symbol of innovation and elegance in design. The corporate mission and vision statements of company motivate it's employees for their support and contribute to innovation for competitive advantage. Apple’s current mission statement states - Apple designs Macs that are personal computers world-wide, along with OS X, iWork, iLife, and professional software. It alsp leads the digital music revolution with its iTunes as well as iPods online store. The company has reinvented the mobile phone with its revolutionary iPhone and App store, and also putting efforts to define the mobile media and computing devices future with iPad. The current mission contrast that with Steve Jobs' original, personal ethos which states that company make a contribution to the globe by making tools for the mind which advance the humankind.

The corporate mission of Apple Inc.’s has changed over time. It is due to the consideration of the changing business landscape, which impacts the possibilities of what the business can do. The company recognizes the industry environment and changing market. Apple's main fundamental difference between current ideals and its founder's vision is that Jobs considered Apple products as a tool to improve the life's quality for mankind, but in contrast, current mission of Apple sees its products not as a tool for human advancement its reason for being.

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