Question

1. Who are the customers?

2. What does it take to satisfy them?

Answer 1

Both the customer and the consumer seem to be similar in appearance, but both have fundamental differences.The end user of goods and services is called a consumer. Whereas the buyer of an item which is the relation of goods and services to buy from the seller even if he (customer) may or may not be the ultimate consumer of that item and service.

Endosers are also the customers of a company because they pass on the information of the company to the people.

These customers can be complainers, that is, if there is no improvement in service and goods quality of your company, then they would complain.

Setting customers is the prime responsibility of the company, which is the key to the future of the company. If the company does not meet the customer complaints and their demand in a manner, then the credibility of the company declines. Due to which the company may also have to face losses. If a complaint is made by the customer, then his time should be settled and on the basis of that complaint, efforts are also made to improve his system. Through which the company is able to provide good quality to the customer. Also, if any information is sought by the customers, then the company should also make it available to the customer.

Therefore, it is not only the responsibility of the company or firm to satisfy consumers. Rather, it plays an important role in preserving the future and credibility of his company.