Question

QUESTION 32 A regional fast food chain called Platters is interested in opening a restaurant in a new market. The company plans to hire the services of a firm to collect the data needed to expand into the new market. In such a scenario, which of the following firm's services would it hire? U A marketing research firm to conduct surveys to understand the potential market An advertising agency to create innovative ads O A consultant to create message strategies and message themes U Media organizations for placing ads in broadcast and print media to create awareness for the restaurant O Media 3 QUESTION 33 A politician makes a Facebook post about why voters should vote for her. In order for this message to be considered as an advertisement, which of the following conditions should be met? There must be a public service announcement included. O The airtime must be paid for. The message must involve the promotion of a product. The message must be noncommercial Click Save and Submit to save and submit. Click Save Al Answers to save all answer Save All Answers

Answer 1

Due to presence of HOMEWORKLIB POLICY, I am answering first question.

32.

Ans: A marketing research firm to conduct surveys to understand potential market.

Explanation: Restaurant wants to do market research and understand market. It does not want to improve marketing product, sales or marketing as it has not even started the operations.

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