Question

QUESTION 29 Which of the following is true of crowdsourcing? O It refers to passive, intrusive advertising. It refers to managing the supply chain system in a way that will most effectively reach the target markets. It involves the collection of user-generated content from experts, enthusiasts, and consumers. It indicates the process of describing the firm's objectives for the brand in the near term and long term. QUESTION 30 Brush Strokes is an art supply store. They engage a full-service ad agency. The owners of Brush Strokes are concerned that their agency may be recommending television advertising because it would be profitable for the agency. Brush Strokes can avoid paying for ineffective advertising campaigns by changing to a system of compensation O fee O pay-for-results O commission O markup charge Save All Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers.

Answer 1

Question 29) Crowdsourcing involves the collection of user generated content from experts, enthusiasts and consumers. It is usually used to collect information and opinions from the people over the internet. Companies use this method because this is time saving as well as very cheap. So option 3 is the correct answer.

Question 30) Brush strokes can avoid paying for ineffective advertising campaigns by changing to a pay-for-results system of compensation. In this system, the producer will pay to the advertising company only if the advertisement has benefitted company in some way. If the advertisement does not benefit the company in any way, the producer would not pay for the advertisement. So option 2 is the correct answer.