Question

Locate an advertisement that seeks to influence someone’s choice of a healthcare offering or service. Provide the advertisement as a link or attachment and discuss how it will affect the consumer’s behavior. What marketing strategies are being employed? What are the pros/cons of the way the ad is being marketed?

Answer 1

Advertisements can affect consumer behavior in several way, it is a changing process as an individual or group to use, purchase or avoiding particular products or services to accomplish their needs and desires...Example Diet Coke...If you open and see the market watch diet coke's commercial will show about health concern for people who addict with their products or brand.
Consumer will select branded products with more beliefs...marketers use repetition for advertising those products to target the level with the good benefit for the consumer...they equally distributed the benefits and disadvantages of diet coke vs diet Pepsi..people choose as per their brand choice coke and diet coke taste similar, but it has less sugar content because coke contain high fructose corn syrup. Diet cock contains zero calories, fat, carbs, and protein...Marketing strategies will not change people beliefs and views. It changes the information which people unwilling to change their beliefs...Customer attitudes based on product influence with market strategy. Consumer buy their products with self-concept. Marketing strategy makes benefits with the same brand with products and services with consumer response. Particular product consumer prefers to buy diet coke or coke zero with a better product...
Prons and cons of the way ad is being marketed to encourage people to think about their brand benefits the same time it should make concern on people health and should avoid harm...the ad should satisfy the people with the aim market target with economic concern.

no sugar, no caldries