Question

Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:

1. A global advertising agency

2. A local restaurant

3. A mobile applications provider

4. An insurance company

5. A web-based audio book service

Some claim that no sustainable competitive advantages are gained from IT other than the capability of the IT organization itself. Do you agree or disagree? Defend your position.

Answer 1

Definition : Information technology is defined as the applications of computers and telecommunications that help the individual or business to keep and change the important information. Information technology allows enterprises to work more efficiently and to maximize productivity. Faster communication, electronic storage and protection of records are advantages that information technology can give to any enterprise. Information technology enables business enterprises to different their products and services from that of their computers. Those enterprises that leverage information technology for competitive advantage often differ from their competitors in two ways 1. They view IT as a strategy business enabler instead of viewing it as a cost component 2. They work to Madison the efficient of their IT operations so that they can focus their resources to providing value and responding to rapidly changing business conditions. 1. GLOBAL MARKETING AGENCIES: There are few methods that can be used by the global marketing agencies to communicate with their customers suck as emails, fax,and virtual conferences. Spreadsheets and databases are essential method for global marketing agencies because they can communicate very faster to manage their important data video monitoring and inexpensive calls are also some of the ways that global marketing agencies can use daily in their operations. With the existence of world wide web,it will enable all of the people to connect and communicate their view to the entire world faster Global marketing agencies always update their technology to run and manage effectively. 2. LOCAL RESTAURANT: a. Technology had a strong impact on restaurants Restaurants always wanted to deliver a convenient and enjoyable experience to their customers. Now a days every restaurant has come with the introduction of mobile app.mobile apps are providing ton of benefits to both owners and customer. With mobile apps the restaurants can target the location based customers. b.new payment options allows customers to pay on their mobile app and they can send their valuable feedback c. More restaurants are using digital coupons to attract more customers. d. More number of restaurant are using electronics register system. They are also maintaining digital inventory tracking. 3. MOBILE APPLICATIONS PROVIDER : i formation technology department has to deliver their services to the employees working on mobile devices. As the world is growing rapidly smart phones are becoming the vehicle for doing everything. Mobile applications required only a web browser to be installed on device. They typical use HL AND HTMLS compliment, although they use rice technologies such as RIA technology such as javaFX Mobile web applications have equality of rich web application. 4.INSURANCE COMPANY: Online comparison engines are offering customer with knowledge. Claims management have impacted with technology advancements like online uploading documents, approved controls internally with technology based work floor models and transfer of claim proceeds online using internet banking, Technology has helped insurers achieve operating efficient in every aspect of the value chain. 5.A WEB BASED AUDIO BOOK SERVICE: Digital access information system is a technical standard for digital audiobooks and computerized text. Based on the MP3 and XML formats the digital accessible information system format has features.it provides tables, references and additional information. HOW INFORMATION TECINOLOGY INCREASE COMPETETIVE ADVANTAGE: a. b. c. d. Information technology can increase the global business to increase their revenues. Existence of appealing website and electronics commerce can make the company to have competitive advantage. The website design should be easier to the customer so that the customer can be able search easily to found in searches Information technology can help to decrease the operation cost The computer networking allows to interact people with each other from other countries. With the above points explained above it shows that information technology is important because it helps to create competitive advantage for business.