Corporation X is a multi-business US conglomerate contemplating international expansion. Company X has several different businesses, and it is trying to decide which of them should be internationalized first, and which ones could wait or may not have internationalization potential. Which of the following of Corporation X's businesses would you say has the GREATEST globalization potential, aimed at conquering new customers in foreign markets:
A) BBQ sauces, currently sold in grocery stores such as WalMart and Brookshire's
B) Large valves, currently used in oil & gas equipment and applications
C) Aromatic candles, currently sold in stores such as Bed, Bath & Beyond
A) BBQ sauces, currently sold in grocery stores such as Walmart and
Brookshire's
Reason: BBQ sauces which are currently sold through stores like Walmart and Brookshire’s have the greatest globalization potential because of their ease in reach to the customers and easy availability in stores along with easy transportation. This will help these products reach the maximum international audience and reap maximum benefits of globalizaiton.
Corporation X is a multi-business US conglomerate contemplating international expansion. Company X has several different businesses,...