Question
need help with the first part of the question, not the article part.
You have just received a large annual bonus at work, and have decided to invest it in stocks for your retirement. You have be
below are Ebuy's ratios
EBUY Ratios: Current Working Ratio Capital 5.00 $ 300,000 Debt-to- Equity Debt Ratio Ratio 0 .350.40 Cash Ratio 4. 00 Invento
Price/ Earnings Ratio* 14.50 Dividend Yield 2.00% Dividend Payout 12%
below are Amazing company's ratios
pute Current Working Ratio Capital 10.85 $ 230,600 Cash Ratio 7.26 Debt Ratio 0.16 Debt-to- Equity Ratio 0.20 es or Fate. Inv
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Answer #1

To determine which stock to invest in I will make use of the following 3 ratios:

  1. Price/Earnings ratio (P/E)
  2. Rate of Return on Stockholder’s equity
  3. Dividend payout ratio

Let us first consider the P/E ratio. This ratio is computed by dividing the price per share with earnings per share. This ratio is used to determine how cheap or how expensive a stock is. P/E of EBUY is 14.50 and this means that investors are willing to pay $14.50 for every $1 in earnings of the company. Amazing’s P/E ratio is 8.89 and this shows that investors are willing to pay $8.89 for every $1 in earnings of the company. This means that investors value EBUY’s stock at a premium and the reason for high P/E must be because of better future prospects for EBUY when compared to Amazing.

The next ratio is return on stockholder’s equity (ROE). This ratio is computed by dividing the net income with total amount of equity and then determining the percentage. EBUY’s ROE stands at 15% while that of Amazing stands at 9.45%. Thus EBUY generates a higher return for the shareholders than Amazing.

The dividend payout ratio shows the percentage of net income that is paid out as dividends. EBUY’s dividend payout is 12% while that of Amazing is 37.04%.

Looking at the above ratios I will invest in EBUY and not in Amazing. This is because EBUY has a better prospect than Amazing and this is indicated by the stock’s higher P/E ratio. Secondly EBUY generates a much higher ROE than Amazing. Although EBUY’s dividend payout ratio is lower than Amazing it will not cause much concern to me as EBUY’s stock will offer good growth potential in the long term and so lower dividend payout will be more than compensated by a much higher quantum of capital appreciation.

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